Why Custom Mascara Is a Must-Have for Beauty Brands
Mascara continues to be a top-selling cosmetic worldwide. In 2025, beauty consumers want longer, fuller, smudge-proof lashes—but with clean, safe, and personalized formulas.
That’s why brands are turning to OEM/ODM mascara manufacturers to create high-quality, customized lash products efficiently and affordably.
Step-by-Step Custom Mascara Production Process
Step 1: Define Product Requirements
- Desired lash effect: Lengthening, volumizing, curling
- Finish: Glossy, matte, carbon-black
- Waterproof or water-resistant
- Vegan, hypoallergenic, clean beauty formula?
Start with your brand’s vision—your factory will guide the technical side.
Step 2: Formula Development & Lab Testing
A good manufacturer will:
- Create sample formulas for your goals
- Conduct viscosity, pH, and microbiological testing
- Use FDA-approved and EU-compliant ingredients
- Adjust texture for fiber retention or curling ability
You’ll receive lab samples to test wear, dry time, and feel.
Step 3: Brush & Wand Selection
Brush choice greatly affects performance:
| Brush Type | Lash Effect |
|---|---|
| Silicone (comb) | Length & separation |
| Bristle (fluffy) | Volume & thickness |
| Curved brush | Lift & curl |
| Micro wand | Precision for lower lashes or corners |
Some OEMs offer custom-molded brushes if you're aiming for a signature applicator.
Step 4: Bottle & Tube Customization
Choose:
- Tube shape and size
- Cap finish (matte, metallic, textured)
- Decoration: Hot stamping, screen printing, embossed logo
- Transparent or colored tube for formula visibility
Design helps distinguish your product in a crowded market.
Step 5: Filling, Assembly & Sterilization
Once the formula and components are approved:
- Mascara is filled in sterile, air-tight chambers
- Brushes are inserted and sealed with wiper rings
- Units are capped, labeled, and batch-coded for traceability
Manufacturers follow GMP/ISO22716 protocols throughout the process.
Step 6: Quality Control & Regulatory Testing
Final testing includes:
- Drop/pressure tests
- Leak-proof inspection
- Formula stability (hot/cold cycles)
- Compliance with FDA, CPSR, MSDS, COA
You receive documentation ready for global distribution (EU, US, Asia).
Why Work with an OEM/ODM Mascara Manufacturer
- Speed: Launch in as little as 45 days
- Flexibility: Small MOQ (500–1000 pcs) available
- Expertise: Pre-tested brush-formula combinations
- Cost-effective: Avoids need for in-house R&D
Custom Mascara Trends to Watch in 2025
- Clean beauty: Paraben-free, fragrance-free, vegan
- Fiber mascaras: Tubing technology for extreme length
- Dual-ended packaging: Primer + mascara
- Clear mascara: For brow + lash grooming
- Color mascara: Bold colors like plum, blue, and metallics
FAQs
Q1: How long does custom mascara production take?
Usually 30–45 days after final sample approval.
Q2: What is the typical MOQ?
500–1000 pieces, depending on tube and brush selection.
Q3: Can I create my own mascara brush?
Yes, with custom mold fees. Many OEMs offer 20+ stock brush styles.
Q4: Are your mascaras cruelty-free or vegan?
Choose manufacturers that provide cruelty-free or PETA/Leaping Bunny certification.
Q5: What documents do I need for export?
FDA (USA), CPSR (EU), MSDS, and COA are commonly required.
Create Your Signature Lash Product Today
The custom mascara production process is streamlined, scalable, and designed to support beauty entrepreneurs of all sizes. With the right OEM/ODM partner, you can create a mascara that performs—and sells.
Ready to start? Get your lash formula samples and partner with a trusted mascara factory for your private label journey.
