Product Positioning

This thickened eyelash serum is designed for brands seeking an alternative to lightweight water-based lash serums. Its gel-like texture provides a more noticeable application feel and helps create a controlled coating experience along the lash roots.

The formula combines a peptide system with botanical extracts, panthenol, biotin, humectants and conditioning ingredients. It is suitable for developing premium lash-care, daily eyelash conditioning and targeted eye-area beauty collections.

Key Benefits

• Thickened gel-serum texture creates a more substantial and controlled application experience.
• Features three peptide ingredients: Myristoyl Pentapeptide-4, Acetyl Tetrapeptide-3 and Tripeptide-1.
• Biotin, panthenol and hydrolyzed collagen support a nourishing and conditioning formula concept.
• Glycerin, erythritol, butylene glycol and propanediol contribute to the moisturizing base.
• Contains a broad botanical extract complex for a differentiated natural-care ingredient story.
• Clear and transparent format suitable for morning and evening lash-care routines.
• Suitable for private label eyelash serum, OEM beauty product and ODM lash-care development projects.

Ingredient Highlights

• Triple-Peptide System: Myristoyl Pentapeptide-4, Acetyl Tetrapeptide-3 and Tripeptide-1 support the product's peptide-focused lash-care positioning.
• Moisturizing Ingredients: Glycerin, Erythritol, Butylene Glycol, 1,3-Propanediol, Propylene Glycol, 1,2-Hexanediol and 1,2-Pentanediol help create a moisturizing formula profile.
• Conditioning Ingredients: Panthenol, Biotin, Arginine, Hydrolyzed Collagen and Hydroxyethyl Chitosan contribute to the nourishing and conditioning concept.
• Botanical Complex: Includes Gardenia Florida Fruit, Angelica Polymorpha Sinensis Root, Prunella Vulgaris, Ligustrum Lucidum, Saururus Chinensis Leaf/Root, Taraxacum Officinale Leaf, Stephania Tetrandra, Hibiscus Abelmoschus, Caulerpa Lentillifera and Dendrobium Officinale Stem extracts.
• Texture System: Acrylates/C10-30 Alkyl Acrylate Crosspolymer helps support the product's thickened gel-serum texture.

Reference INCI: Aqua (Water), Glycerin, Erythritol, Butylene Glycol, Gardenia Florida Fruit Extract, Soluble Proteopolysaccharide, Panthenol, 1,3-Propanediol, Angelica Polymorpha Sinensis Root Extract, Prunella Vulgaris Extract, 1,2-Hexanediol, Propylene Glycol, Hydrolyzed Collagen, Arginine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Methylparaben, Ligustrum Lucidum Extract, Capryloyl Hydroxamic Acid, Ethylhexylglycerin, Myristoyl Pentapeptide-4, Acetyl Tetrapeptide-3, Saururus Chinensis Leaf/Root Extract, Taraxacum Officinale Leaf Extract, Hydroxyethyl Chitosan, 1,2-Pentanediol, Hydroxyacetophenone, Biotin, Tripeptide-1, Stephania Tetrandra Extract, Hibiscus Abelmoschus Extract, Caulerpa Lentillifera Extract, Dendrobium Officinale Stem Extract.

Available Shade & Format

The standard formula is colorless and transparent. The reference packaging uses a compact matte pink tube with a precision brush applicator. The thickened texture is designed to provide controlled product pickup and application along the lash roots.

Tube color, surface finish, logo decoration, applicator specifications and secondary packaging can be reviewed for private label and OEM/ODM projects.

How to Use

1. Apply in the morning and evening to clean, dry skin along the roots or base of the lashes.
2. Use the precision applicator in the same manner as applying liquid eyeliner.
3. Gently distribute a thin, even layer of serum along the lash roots.
4. Avoid applying the formula inside the eyes or directly onto the waterline.
5. Allow the formula to dry completely before applying other skincare products or makeup.
6. Use consistently as part of a daily lash-care routine.

Use Notice

• For external cosmetic use only.
• Avoid direct contact with the eyes. Rinse thoroughly with clean water if contact occurs.
• Keep the formula and applicator clean to help reduce the risk of contamination.
• Do not share the applicator or cross-use it with other cosmetic products.
• Store away from high temperatures and direct sunlight.
• Discontinue use if persistent irritation or discomfort occurs.
• Thickened formulas may require specific applicator and wiper compatibility testing before mass production.
• Any visible-growth, low-irritation, soothing or eye-area safety claim should be supported by appropriate finished-product testing before publication.

Private Label, OEM & ODM Customization

As an eyelash serum manufacturer, we support professional beauty brands developing gel-texture, peptide-focused and conditioning lash products. This formula can serve as a starting point for private label projects, while OEM and ODM development can be evaluated according to the required texture, formula direction, applicator and packaging system.

• Custom tube colors, surface finishes, logo printing and secondary packaging.
• Texture and viscosity evaluation according to the desired application experience.
• Applicator and wiper selection for consistent pickup and controlled lash-line application.
• Formula adjustments based on the desired peptide, botanical and moisturizing ingredient story.
• Packaging compatibility and stability evaluation for the approved formula and component combination.
• Label copy and cosmetic claim review based on the final formula and destination-market requirements.
• Reference documentation support subject to the approved formula, packaging and market requirements.

Develop a differentiated gel-texture peptide eyelash serum with a controlled application experience for your beauty brand. Contact our OEM/ODM team to discuss private label formula development, applicator selection and customized packaging.