From clean ingredients to custom textures and EU-ready compliance—here’s why more European brands are sourcing their face makeup from China.
Over the past few years, the number of European retailers and brand owners working with Chinese OEM/ODM manufacturers has increased significantly. And it’s not a coincidence.
Modern manufacturers in China now offer advanced formulations, in-house labs, flexible MOQs, and fast development cycles—making them a strong partner for brands aiming to expand their face makeup category.
What European Brands Look for in a Manufacturer
Through conversations with buyers in the UK, Germany, France, Italy, Spain, Belgium, and the Netherlands, the expectations are clear:
- EU-compliant ingredients and documentation
- Low or flexible MOQs for testing the market
- High stability and safety standards
- Long-wear, breathable textures suitable for daily use
- Consistent color matching across batches
- Clean, vegan, cruelty-free options
At ZM Beauty, these points are core to our product development process.
Face Makeup Categories in High Demand
- Liquid foundation with natural or dewy finish
- Velvet mousse blush (one of 2025’s top trends)
- Color correctors & concealers
- Setting sprays and primers
- Highlighters & contour creams
Europeans prefer lightweight textures, clean ingredient lists, and high blendability—three areas where modern OEM/ODM factories now excel.
Why Manufacturers Like ZM Beauty Stand Out
European buyers often choose us because we offer:
- In-house lab for formula customization & improvements
- Full documentation for EU market compliance
- Flexible MOQs ideal for both distributors and brand owners
- Long-wear, non-cakey, breathable textures
- Clean beauty options: vegan, cruelty-free, fragrance-free
- Fast sampling for new launches or seasonal collections
Partnering with the Right OEM/ODM Manufacturer
The right manufacturer helps your brand move faster, reduce risk, and create products that feel premium—even at competitive pricing.
With the right partnership, your face makeup line can meet European standards while offering modern, innovative formulas your customers will love.
