Manufacturing
Production route, MOQ, sampling, scheduling, scale-up, and order coordination
Define the formula, shade architecture, finish, and performance targets around your brand positioning, target consumer, sales channel, and market requirements.
Shade Range
Plan the number of shades around your launch strategy, target price point, and assortment needs.
Color Direction
Define color families, undertones, depth, and overall shade positioning.
Hero Shades
Identify the key shades designed to lead the launch, campaign, or commercial story.
Core Assortment
Build commercially relevant shades that support repeat sales and long-term range development.
Texture & Viscosity
Define the desired balance of flow, cushion, richness, and application control.
Slip & Lip Feel
Adjust glide, smoothness, tack, and after-feel according to the intended product experience.
Comfort Profile
Set the target level of conditioning feel, cushion, and everyday wear comfort.
Sensory Direction
Define the fragrance or flavor profile according to the product concept and target market.
Sheer Gloss
Transparent to lightly tinted payoff with a clean, high-shine finish.
Pearl & Shimmer
Introduce reflective effects to create dimension, sparkle, or a more decorative finish.
Tinted Gloss
Deliver visible color while retaining the translucent character of a gloss.
High Color Payoff
Build stronger pigment intensity and coverage for a more defined lip look.
Long-Wear Profile
Set the intended balance between shine retention, comfort, adhesion, and wear duration.
Transfer Profile
Define the acceptable level of transfer based on the formula, finish, and positioning.
Water Resistance
Develop toward the required resistance level where technically suitable for the product concept.
Heat & Climate Stability
Evaluate formula and packaging stability under high-temperature storage, shipping, and destination-market conditions.

Select the applicator shape and size according to lip coverage, precision, formula texture, and product positioning.
Define the applicator material, softness, and flexibility to achieve the intended glide, control, and application feel.
Balance coverage and precision according to the formula, applicator profile, and desired consumer use experience.
Coordinate applicator dimensions and wiper fit to control product pickup, excess removal, and dosage consistency.

Rigid Clear-Wall Tubes
High-Clarity Product Presentation
Rigid transparent packaging designed to maximize formula and shade visibility. Available in acrylic and other high-clarity material constructions for brands requiring strong shelf impact and premium presentation.

Flexible Squeeze Tubes
Controlled Dispensing Systems
Flexible tube formats engineered for direct dispensing, portability, and controlled product delivery. Suitable for glosses, oils, balms, and hybrid lip formulas requiring a squeeze application system.

Standard Rigid Plastic Tubes
Proven, Scalable Packaging Platforms
Established rigid tube constructions using production-proven plastic components. Suitable for programs requiring controlled cost, reliable manufacturing, shorter development lead times, and scalable volume production.

Custom Packaging & Tooling
Custom Tooling & Proprietary Packaging
Develop proprietary packaging structures, shapes, component systems, or dispensing concepts through dedicated engineering and tooling. Designed for brands seeking distinctive packaging ownership, long-term recognition, and greater structural differentiation.

Applicators & Premium Components
Elevated Components & Application Experience
Enhance standard packaging platforms through specialty applicators, metal components, weighted elements, premium closures, and upgraded functional details designed to improve application performance and perceived product value.
Specialized in color cosmetics, skincare, and functional formulations. Custom formula development from concept to production.
Our 6 QA specialists conduct comprehensive testing at every production stage to ensure product safety, efficacy, and compliance.
Daily output capacity of 100,000 units across all production lines
1 dedicated full-automatic lipstick filling machine with precision dispensing technology
If an order issue arises, our team documents the case, reviews the relevant production and quality records, identifies the cause and works with you on a practical corrective solution.
Track formula, shade, packaging, and component changes through sampling and approval to maintain alignment before production.
Production route, MOQ, sampling, scheduling, scale-up, and order coordination
Testing scope, inspection checkpoints, product documents, labeling inputs, and export coordination
Trusted by global brands, verified by industry standards
Registered U.S. Cosmetic Manufacturing Facility
Verified Product Safety Compliance
Provides Essential Product Safety Information
European Union Regulations - Full EU cosmetics compliance
Protected Packaging Innovation
Protected Innovative Packaging Design
Meets EU Electromagnetic Compatibility Standards
We support private label, OEM, and ODM projects, from adapting an existing product direction to developing a more customized formula, shade range, applicator, and packaging system.
The most suitable route depends on your target market, product positioning, expected volume, budget, and launch timeline.
MOQ depends on the formula, packaging components, decoration method, shade count, and production route.
Projects using established formulas and standard packaging generally allow more flexible quantities, while custom components, molds, or more complex development usually require higher volumes.
The timeline depends on the level of customization, number of shades, packaging availability, sample revisions, testing requirements, and production schedule.
Once we review your brief, we can map out the sampling, approval, and production stages for your project.
Yes. We treat formula viscosity, applicator geometry, wiper fit, product pickup, tube structure, and filling requirements as an interconnected system.
This helps reduce compatibility issues and ensures the approved product direction is practical for both consumer use and production.
Yes. Shade development can include hero shades, core commercial shades, undertone direction, opacity, finish, and overall assortment planning.
The range can be structured around your target consumer, sales channel, launch strategy, and price positioning.
Contact us for the complete catalog.
Join hundreds of successful brands that have partnered with ZM Beauty. We provide everything you need to create a unique, professional lip makeup line.