Private Label OEM & ODM Blur Lip Liner

Blur Lip Liner – Soft Matte Gradient Effect

Our Blur Lip Liner is designed to solve the common problems of traditional lip liners—harsh lines, smudging, and unnatural finishes. With its velvety soft-matte texture, this liner blends effortlessly to blur lip edges and create a natural gradient lip look that is on-trend and elegant.

Key Features & Benefits

• Soft Velvet Texture – Easier to apply than traditional pencils or liquids, delivering a smooth and comfortable glide.
• Natural Gradient Finish – Blurs and diffuses lip edges for a soft-focus effect, enhancing lip shape without looking harsh.
• Long-Lasting & Waterproof – Silicone-based formula forms a quick film that is smudge-proof, transfer-resistant, and all-day lasting.
• Safe & Skin-Friendly – Made with compliant ingredients, dermatologist-tested, suitable for sensitive skin and daily wear.
• Eco-Friendly Packaging – Supports PCR plastic and sustainable design options for environmentally conscious brands.

Market Positioning

Targeting the growing trend of natural and soft-focus makeup looks, our Blur Lip Liner competes with brands like Refy and Rhode, offering the same premium feel at a more competitive cost. It is perfect for Gen Z consumers, beauty enthusiasts, and professional MUAs.

OEM/ODM & Private Label Options

• Custom shades, textures, and packaging tailored for your brand.
• Available in flexible MOQs for both startups and established beauty labels.
• Marketing-ready support with images, swatches, and video content to accelerate product launches.

Why Choose Blur Lip Liner?

Combining soft-focus velvet texture, waterproof long wear, and gradient-lip artistry, this product is an ideal addition to any private label lip makeup collection, helping brands stand out in a highly competitive market.