Why Eyebrow Products Are Still a Best-Selling Category
Eyebrow cosmetics remain a core part of the beauty market. In 2025, consumers want long-lasting, smudge-proof, and natural-looking brow products—from pencils and pomades to gels and brow pens.
Launching the perfect brow product starts with finding the right manufacturer. Here's how to make a smart, scalable choice.
What to Look for in an Eyebrow Manufacturer
Certified Facilities (GMP, ISO, FDA)
Choose manufacturers with:
- GMP (Good Manufacturing Practices)
- ISO 22716 compliance
- FDA registration (for US brands)
These credentials ensure consistent quality and safety across all brow formulas.
Expertise in Custom Brow Formulas
Your manufacturer should offer:
- Waterproof or sweat-proof formulations
- pH-balanced, skin-safe ingredients
- Multiple finishes (matte, satin, waxy)
Ask about custom color matching for diverse skin tones.
Innovative Applicators and Long-Lasting Texture
The applicator is just as important as the formula. Look for:
- Micro-tips for precision
- Dual-end pencils with spoolies
- Brush-on brow mascaras with sculpting effects
Top Private Label Eyebrow Products in 2025
| Product | Features |
|---|---|
| Brow Pencils | Auto-rotate, angled, fine-tip |
| Brow Pomades | Creamy, smudge-resistant, bold |
| Brow Gels | Tinted or clear, holds hair all day |
| Pen-style Brows | Microblading effect, fast-drying ink |
These are ideal for private labeling and trending among influencers.
OEM vs ODM: Which Manufacturing Route is Better?
| Factor | OEM | ODM |
|---|---|---|
| Customization | Full (formula + packaging) | Partial (label only) |
| Time to Market | 1–3 months | 2–4 weeks |
| Cost | Higher | Lower |
| Best For | Established brands | Startups or small batches |
MOQ and Lead Time Expectations
- Minimum Order Quantity (MOQ): Often starts at 500–1000 pcs
- Sample development: 5–10 days
- Bulk production time: 30–45 days
Some manufacturers offer low MOQ programs for small businesses.
Packaging Trends in Eyebrow Cosmetics
- Matte soft-touch barrels
- Recyclable and refillable tubes
- Gradient and metallic finishes
- Dual-ended brow pens (pencil + gel)
Great manufacturers can offer in-house packaging design or pre-set molds.
Global Export & Regulatory Readiness
If you're selling internationally, your manufacturer should support:
- FDA, CPSR, MSDS, COA documents
- Label translations for EU or ASEAN
- Logistics, customs clearance, and warehousing
Export-ready factories make it easier to go global quickly.
Questions to Ask Before Choosing a Manufacturer
- What brow formats do you specialize in (gel, pencil, pen)?
- Do you offer vegan or cruelty-free certification?
- What is the minimum order quantity?
- Can I see samples of formulas and applicators?
- What custom packaging services do you offer?
- Can you provide compliance documentation for my market?
FAQs
Q1: What’s the most in-demand brow product in 2025?
Micro-tip pencils and brow gels with lifting effects are dominating.
Q2: Can I order multiple shades within one MOQ?
Yes, many suppliers allow mixed shades per batch.
Q3: Are eyebrow products safe for sensitive skin?
Choose manufacturers that use dermatologically tested, hypoallergenic ingredients.
Q4: Can I start with ODM and switch to OEM later?
Absolutely—many brands start with ODM and upgrade as they grow.
Q5: How much does private labeling cost?
Depends on volume and packaging. Most quotes include formulation, packaging, and printing.
Secure Your Brand’s Brow Game with the Right Partner
The best eyebrow manufacturer will do more than produce—it will help you scale, differentiate, and compete globally. Choose a certified partner that aligns with your goals, and you’ll be one step closer to becoming a brow brand leader.
Ready to launch your own brow line? Start by sampling top formats and partnering with a trusted OEM/ODM eyebrow expert.
